Helping merchants get clarity on business performance
Business Dashboard (Version 1)
Senior Product Designer
Merchants were not able to track hygiene metrics
hygiene metrics were scattered across different sections on the panel leading to lower comprehension of data
Merchants were not sure how to grow their business
Inexperienced merchants on Meesho are not aware of actions to take in order to grow their business
Low awareness about existing growth tools on panel
as a result of the previous point merchants were not sure which actions to prioritise to grow their business on Meesho
Essential in tracking
day-to-day business function
Help them understand why products underperformed
Recommend actions that they can take to improve product performance
Nudge them to take the recommended action
We tried to understand their mental model and define a framework which can help them holisticly
We realised that this is a two part problem, both of which are complex 😳. Hence we decided to solve for both of them in subsequent versions 😮💨.
Provide clarity on business performance
Help merchants understand how their business is performing
Guiding with business growth
Help merchants take correct action for business growth
Top metrics for which they need clarity
*Merchants could select multiple valid options
What they aimed to do with this information
Merchants need macro to micro clarity on business performance
The preferred method for them to track the business is to get an overview and further deep dive to understand product performance
They compare multiple metrics to gather insights
Merchants don’t view a metric in isolation rather to get insights they compare multiple metrics
They look at metrics in a business funnel
To understand business performance they look at metrics in a Views > Clicks > Conversions > Returns funnel.
Seller Level - Business Overview
Profit and Revenue
Comparing total orders and sales with returns helps the supplier get a clear idea of total revenue.
Views and Conversions
These values form activity funnel which allows users to understand performance
Product Level - Performance Overview
These values form activity funnel which allows users to understand
We wanted to understand metrics and format which mapped to user’s mental model. Based on this we figured that the metrics can be broken down in two categories.
Business Dashboard - Version 1
Merchants can see an overview of their business performance trend for the selected time period.
They can also view other relevant metrics in a format which maps their mental model.
Merchants can see how all their products are performing in the last 30 days.
They can also see which products might be underperforming w.r.t. to any growth metric.
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